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The data volume increases every day and the next wave of apps cannot be envisaged without the created and executed data-driven algorithms. In this post, we undertook an extensive survey on privacy issues in the context of big data. At every point of the Big Data life cycle, we explored privacy challenges and discussed some of the advantages and disadvantages of the Big Data application of new privacy conservation schemes. Much progress has been made in protecting the protection of consumers from data production to data storage, but many transparent questions and hurdles exist.