A Study on the Problems and Prospects of Women Entrepreneurs with Special Reference to Guwahati City

Abstract

Women entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. Entrepreneurship is an economic activity that involves designing, launching and running a new business enterprise in order to earn the profit by fully and efficiently utilizing the resources.The present paper tries to highlight the problems and prospects of women entrepreneurs with special reference to Guwahati city and makes analysis on the basis of the following criteria viz,age of the respondents, marital status of the respondents, educational qualification,years of experience,type of family,caste of the respondents,reason to start the business,motivation to start the business, marketing and financial problems faced by the women entrepreneurs, family-work conflict,production constraint faced by the women entrepreneurs, steps to be undertaken for development of women entrepreneurs etc and for analysis the researcher has conducted its study on the basis of primary data where the information were collected through well framed questionnaire meant for women entrepreneurs and secondary sources like journals,books,articles,websites etc.The paper also present certain findings of the study and also provide certain suggestions for improving the status of women entrepreneurs in the city.