Main Article Content
Advancements in digital technologies, the internet and artificial intelligence have revolutionized financial institutions in optimistic ways. These emerging technologies are transforming conventional banking institutions. Instead of having a regular broker, Robo-advisors are the latest way to get customized financial services. This paper aims to study the investor's attitude, acceptance, liking and conception toward the adoption of Robo-advisory in wealth management in Chennai, Tamilnadu. Furthermore, the focus of this work is on the perceptual characteristics of consumers as well as behavioral variables that affect their investment decisions. The work is grounded on theories like the Theory of Planned Behavior (TPB), Motivational Model and Technology Acceptance Model. The study adopted a quantitative methodology in which a survey was conducted with 300 investors who were selected using purposive sampling technique and have prior experience in using Robo-advisory in investments. The study used an independent/input variable like Perceived Usefulness, Perceived Ease of Use, Intrinsic motivation, Compatibility, Facilitating Conditions, and Self-Efficacy. The dependent/outcome variables included Attitude Towards Behavior, Behavioral Intention to Use and Actual Usage of Robo-advisory. The findings show that investors hold a positive attitude toward Robo-advisory in wealth management. The study highlights the implications of Robo-adoption adoption in wealth management.